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Predicting the future, one week at a time

I used to be the PM for one of HubSpot’s freemium email tools. It was a great experience launching something brand new in front of thousands of people at our annual conference, and then growing it to hundreds of thousands of active users. We watched our metrics extremely closely, and we knew how fast we had to grow to hit our goal for the next year. I would frequently get questions like “are we having a good week?” and I felt the pressure to give a reliable and accurate projection. If things were going poorly, I needed to be able to understand why and sound the alarm so the team could take action. That said, you can’t have many false alarms. You don’t want to come across as the boy who cried wolf.

I ended up building a simple model in Excel (Google Docs link) that helped me visualize the current week against previous weeks, so I’d be able to make a reasonable guess as to whether we would grow, hold steady, or lose ground.

For example, lets say that 100,000 people used an app on a weekly basis (WAUs). Not every person used it every day, so our DAUs (daily active users) was less than 100,000. Lets say it was 65,000 DAUs. I recorded the cumulative number of people that had used our app so far that week. It looked like this:

WAU_Projection

I then added columns going back in time, and kept track of it going forward. This gave me a nice set of data to play around with:

wau_projection

The pattern of usage each week was incredibly consistent. I graphed each daily total against the final count of users active for that week:

cumulative_percentage

This chart shows that our pattern of usage each week is incredibly consistent. Between 60 and 70 percent of our weekly total uses in Monday, and between 75 and 80 percent of our users have used in by the end of the day Tuesday.

The way I read this chart is that we are better able to predict what our total user count will be by the end of the week. As our user base grows larger, it’s harder for our user acquisition to have as much of an impact. New users can definitely increase, but that’s a good problem to have.

Using these numbers, I updated the model to project what the high and low bounds of what I’d expect for our total usage for the week:

growth_model

Interested in doing this kind of analysis or learning how to build world class products through quantitative analysis? We’re hiring for data analysts at HubSpot, read about the position here.

Disclaimer: all of the data in this sample and the screenshots are fake. They were made up and not reflective of any HubSpot product.

Running Retention Experiments

In my time working at HubSpot and on our sales products, I’ve been lucky enough to be exposed to high growth products. In growing these products, I’ve had a chance to run many experiments aimed at retaining users.

I spoke at SaaSFest 2015 sharing these experiments and the ways our team breaks down optimizing for these types of metrics. There were two great blog posts that followed up my talk breaking it down further, one from ProfitWell and AppCues. It was based off a talk Brian Balfour prepared for the Weapons of Mass Distribution 2015 conference.

If you have a chance to head to SaasFest 2016 (Patrick, you better do the conference again), I highly recommend it. The venue and atmosphere was intimate and the conversations I had were top notch. It was great to learn from others in the SaaS industry. The accessibility of people like Hiten Shah, David Cancel,  Patrick Campbell, and many others was phenomenal.

Check out the recaps:

Chrome Extensions with Explosive Growth in 2015

I compiled a list of the most popular Chrome extensions in the chrome web store for November 2015. I also wondered – what are the extensions that have grown the most in 2015? I sorted the list of extensions that have more than 100,000 installs, and ranked them by their growth this past year. It’s interesting to see which extensions have grown the most.

Name Installs % Change
Free Games Zone 2,737,165 30412844%
Iminent NewTab 201,542 10077000%
Ask App for Free Games Zone 170,515 4262775%
Joygame Homepage 371,018 3091717%
Search 512,479 330532%
Video AdBlock for Chrome 996,291 247119%
Taplika New Tab 201,922 121540%
Bing2Google 202,177 93069%
Los Angeles Angels of Anaheim 142,990 32178%
drumbit 105,817 31773%
Buy Happy 103,044 19831%
MySmartPrice 747,892 19712%
Proxy SwitchyOmega 381,814 12138%
Co:Writer Universal (Extension 108,914 9651%
Snapverter 195,322 8620%
Flash Playlist 155,655 7648%
Sticky Notes 161,591 5554%
Bkav SiteAdvisor 154,196 5069%
Translate 141,331 4850%
Imagine Learning 250,611 4423%
LanSchool Student 213,824 3895%
Steam inventory helper 655,091 3556%
Dominoes 155,877 2440%
Discovery Education 248,124 2056%
LoungeDestroyer 509,977 2028%
Vernier Graphical Analysis 216,350 1934%
Kaizena (Voice Comments) 107,760 1818%
EasyBib Bibliography Creator 134,419 1356%
Facebook Video Downloader 123,836 1331%
Download Helper 142,251 1325%
Lexia Reading Core5 112,928 1311%
uBlock Origin 2,309,855 1311%
Insight Web Helper 134,471 1176%
SoundCloud Downloader Free 217,905 1175%
ScanQR 369,356 1120%
Securly for Chromebooks 264,546 1103%
Socrative Student 318,731 1092%
VideoCast (VLC/Chromecast) 108,573 1084%
Google Classroom 3,033,793 1060%
start.me – customize your new 108,670 1053%
Elite Unzip 383,364 1052%
Pear Deck 100,384 1042%
Yahoo Mail Notification Extens 1,174,906 976%
Video Downloader Super 195,026 955%
Nearpod 225,128 939%
anonymoX 295,829 924%
Grammarly Spell Checker & Gram 2,003,376 918%
Empower3000 144,102 902%
Pacman 130,829 899%
Storybird 105,657 874%
gScholar 118,212 848%
Khan Academy 3,063,491 826%
SnapMyScreen 137,659 793%
VocabularySpellingCity 1,042,186 785%
DISH Anywhere Video Player Ext 248,695 759%
twerk 128,146 753%
LanSchool Web Helper 1,179,554 722%
Newsela 411,730 702%
Google Docs Quick Create 118,037 691%
IXL 154,880 682%
Gom VPN – Bypass and unblock 193,257 657%
Polarr Photo Editor 3 386,640 649%
KidBiz3000 125,008 635%
Pearson OpenClass 510,939 629%
EasyBib 1,253,471 613%
AR BookFinder 115,359 602%
React Developer Tools 180,432 602%
Domain Error Assistant 1,919,760 600%
YourTemplateFinder 129,641 594%
PowToon Presentations Edu 332,234 592%
Browsec 1,219,692 578%
Super Auto Refresh 103,416 573%
Glogster 1,004,055 572%
Register 188,349 565%
Lucidpress | Free Design Tool 492,517 560%
Movenote for Education 196,977 548%
DOGOnews 620,343 540%
appear.in screen sharing 157,401 538%
Emoji Input by EmojiStuff.com 332,607 535%
GoToMeeting for Google Calenda 142,438 533%
Hapara Interact Extension 914,571 529%
Screencastify (Screen Video Re 872,671 513%
facemoji – Stickers and emoji 183,451 492%
Racing Games 140,137 490%
The Great Suspender 811,426 490%
Postman 1,229,959 490%
Padlet 201,048 488%
Edmodo 742,908 487%
CK-12 742,583 482%
Visnos Interactive Mathematics 100,146 473%
Flappy Bird Multiplayer 113,222 462%
APK Downloader 311,269 460%
VoiceThread 127,215 443%
Kami (formerly Notable PDF) 312,943 442%
BuzzMath 426,780 428%
Lucidchart for Education 1,005,096 425%
Haiku Learning – Solo Teacher 376,799 425%
VideoNot.es 171,064 423%
Postman Interceptor 136,217 418%
Chromebook Recovery Utility 325,489 412%
FB Pixel Helper 140,860 405%
Monster Math Flash Cards 104,306 400%
TechSmith Snagit (Extension) 778,461 382%
Animoto Video Maker 105,589 377%
MeeGenius! Children’s Books 634,122 377%
Piktochart 100,938 370%
eBay Shopping Assistant 1,242,578 368%
Auto Refresh 221,077 368%
Schoology 115,843 362%
Cite This For Me: Web Citer 141,782 362%
UNO 3D HD 121,724 358%
Tab Scissors 151,990 353%
Internet Speed Tracker 345,421 349%
Diigo Web 705,654 345%
Video Player 176,216 328%
Kami (formerly Notable PDF) 200,302 321%
Affixa – Login Handler for Gma 112,566 319%
Universe 326,364 311%
Tab Resize – split screen layo 178,109 308%
TypingClub 1,816,399 307%
Capture Webpage Screenshot Ent 634,738 306%
PDF Viewer 281,535 305%
Merge PDF – Smallpdf.com 120,116 300%
Full Page Screen Capture 737,346 298%
Adguard AdBlocker 1,344,365 295%
Quizlet 739,657 293%
Hooda Math Games 105,039 291%
Google Hangouts 4,947,602 277%
TwistedWave 170,777 269%
Facebook Emoticons 162,983 267%
Keep Awake 187,082 265%
Ask App for iLivid 10,000,000 262%
GIMP on rollApp 133,367 261%
Drive Template Gallery 273,306 258%
Goobric Web App Launcher 112,703 257%
FindMeFreebies 193,760 249%
Slack 107,476 245%
Website Destroyer 158,559 242%
GeoGebra 2,312,574 242%
Hapara Dashboard for Google Ap 155,546 240%
Musixmatch Lyrics for YouTube 119,592 234%
WeVideo – Video Editor and Mak 2,542,105 233%
GoAnimate for Schools 247,275 231%
ClassDojo 194,978 228%
EasyBib Toolbar 282,679 228%
3DTin 886,501 224%
Nitro Type 131,299 224%
Okta Secure Web Authentication 365,386 220%
MailTrack for Gmail 289,246 220%
BrainPOP Featured Movie 194,535 217%
SwagButton 306,190 214%
EagleGet Free Downloader 646,189 210%
PowToon Presentations 110,275 208%
OneNote Clipper 264,581 207%
Lounge Assistant 125,051 207%
Instagram Search 118,702 203%
ImprovedTube – YouTube Extensi 143,746 201%
Desmos Graphing Calculator 1,463,282 197%
Prezi 903,419 195%
SearchLock 475,558 194%
AllCast Receiver 112,075 193%
DotVPN – Free and Secure VPN 199,383 191%
Earth View from Google Earth 352,504 188%
Chrono Download Manager 293,783 188%
Poper Blocker 678,948 186%
Calendar Clock 152,913 183%
NCapture 153,270 182%
Google Drawings 1,781,369 181%
电脑管家上网防护 236,671 178%
MultiLogin 113,792 177%
Ebates Cash Back 417,790 177%
Google Tips 114,447 177%
SmoothScroll 145,034 173%
Free Rider HD 433,771 169%
Page Analytics (by Google) 553,798 169%
Pixsta 152,341 169%
MindMeister 991,495 169%
Search Extension by Ask 977,639 169%
Chrome Connectivity Diagnostic 343,332 169%
Sumo Paint 914,904 168%
Facebook Video Downloader 198,680 168%
Pin It Button 9,307,580 167%
Night Time In New York City 955,697 166%
Mailvelope 162,147 166%
Loupe Collage 711,873 165%
Momentum 1,124,361 164%
VoiceNote II – Speech to text 309,319 163%
SpeakIt! 861,083 161%
MindMup – Free Mind Map web si 253,423 160%
Privacy Badger 255,703 158%
Chrome Speak 265,304 155%
Chrome Dev Editor (developer p 186,709 154%
MEGA 1,124,943 149%
Voice Recorder 264,355 148%
Java API Search 223,583 148%
BrowserStack Local 242,855 147%
Sidekick by HubSpot 638,101 147%
ZIP Extractor 136,044 145%
Google Analytics Opt-out Add-o 724,331 145%
Audio EQ 127,218 141%
Nordic Forest 174,313 141%
StudyStack 159,964 140%
Offline Games 127,427 139%
Responsive Web Design Tester 132,616 138%
Earth 642,966 135%
Cats and Catapults 205,471 135%
Advanced start page 282,536 134%
Star Se7en 196,252 134%
WGT Baseball: MLB 192,384 133%
ThinkVantage Password Manager 303,162 132%
Google Cast (Beta) 426,497 132%
Anti-Porn Pro – The best Anti- 609,811 131%
Black & white theme 165,717 130%
TypingWeb Typing Tutor 500,739 129%
BetterTTV 781,324 127%
Readability 618,980 124%
Calculator 403,149 124%
Voice Recognition 316,945 123%
Black carbon + silver metal 300,213 122%
draw.io Diagrams 109,581 121%
Easy Auto Refresh 449,150 120%
Video downloader pro 273,059 118%
Flash Player 130,433 117%
Tab for a Cause 115,507 115%
OneNote Online 340,075 115%
MyTransitGuide 338,510 114%
BuyHatke 222,702 114%
Download Master 236,657 114%
PDF Compressor – Smallpdf.com 167,123 114%
PowerPoint Online 736,343 113%
Streamus 297,558 113%
Talk and Comment – Voice notes 110,571 112%
Lumin – Best Document Viewer 112,862 112%
Pop Block Pro – The Ultimate P 231,832 112%
Pixlr Editor 2,319,812 111%
Tampermonkey 5,438,164 111%
Advanced REST client 952,205 109%
Lightshot (screenshot tool) 356,228 108%
WeVideo Next 241,035 108%
Live HTTP Headers 122,760 106%
Visual Bookmarks 3,508,515 105%
KingsRoad 118,884 105%
Block site 773,902 104%
Stupeflix Video Maker 787,249 104%
Facebook Customizer (by Adbloc 327,359 100%
Facebook Invite All 471,382 100%
Happy Wheels 261,037 99%
SimilarWeb – Site Traffic Sour 136,232 99%
Google Forms 1,531,879 99%
myHomework Student Planner 136,863 99%
Lamborghini Cherry 108,085 98%
Excel Online 755,448 98%
Nike 4.0 115,066 98%
Instapaper 156,108 98%
Mobialia Chess 3D 117,168 97%
Facebook Secret Emoticons 526,484 96%
Koding 189,014 96%
Motitags 1,388,577 96%
All4Search 243,880 95%
Facebook – Delete All Messages 173,262 95%
FlashCards 269,073 95%
Dictanote – Speech Recognizer 233,867 94%
Pushbullet 1,398,041 94%
Webcam 137,208 94%
TLDR 106,113 94%
Kickoff 124,998 94%
SafePCRepair 574,627 94%
Chrome Web Store Launcher (by 290,673 93%
ModHeader 140,784 92%
PerfectPixel by WellDoneCode 129,434 92%
Undeaddies 477,172 92%
Wappalyzer 274,565 91%
vGet Cast (DLNA Controller) 114,960 91%
PttChrome 186,199 91%
Tag Assistant (by Google) 430,452 91%
OneTab 799,322 90%
Google Calendar (by Google) 1,503,089 90%
User-Agent Switcher 238,089 90%
Advanced Font Settings 457,981 89%
Instagram 686,445 89%
AVG PrivacyFix 289,011 89%
Happy Friday! 194,679 88%
Audiotool 1,210,352 88%
Todoist for Gmail 185,121 87%
Design Something 142,507 87%
Word Online 1,388,837 87%
CloudConvert 276,766 87%
World Data Atlas 140,500 86%
Diigo Web Collector – Capture 544,516 86%
Todoist: To-Do list and Task M 339,604 84%
Todoist: To-Do list and Task M 203,578 84%
Wikiwand: Wikipedia Modernized 162,682 83%
Hide My AdBlocker 119,757 83%
Nimbus Screenshot and Screenca 340,843 82%
Imagus 220,483 82%
TuneIn Radio 172,388 82%
Page Ruler 369,473 82%
VideoDownloadConverter 1,004,764 82%
TrafficLight 119,517 80%
PacMan Advanced 208,080 80%
Lamborghini Newport 145,259 80%
OkTools 230,590 79%
DHC – REST/HTTP API Client 207,460 79%
Video Downloader professional 2,557,897 79%
Facebook Unseen 300,343 78%
JSON Formatter 304,245 77%
Save to Google Drive 1,736,286 77%
Twitch Now 139,312 76%
Keepa – Amazon Price Tracker 128,744 75%
Apple Shooter 160,009 75%
Scrum for Trello 101,876 74%
Honey 470,863 73%
BeFrugal.com Add-On 379,218 72%
WeatherBlink 352,036 72%
Video Converter 285,046 72%
Telegram 258,807 71%
Chrome Apps & Extensions Devel 825,781 71%
Lego Builder 203,884 71%
High Contrast 438,278 70%
Bloxorz Block Puzzle 197,129 70%
Robot Boom 359,771 70%
SWOOOP 212,830 70%
Start – A Better New Tab 125,994 69%
Awesome Screenshot App 352,567 69%
iLivid 10,000,000 69%
Yahoo! JAPANに簡単アクセ 230,842 69%
Empty New Tab Page 149,280 69%
InspirARTion – Sketch & Draw! 141,861 69%
Popular on Netflix 207,035 69%
Marine Aquarium Lite 283,558 68%
Spotify – Music for every mome 1,797,159 68%
Sketchpad 3.5 324,301 68%
SoundCloud 718,252 68%
Disconnect Search 109,218 68%
F.B Purity-Clean Up Facebook 187,201 68%
MusicSig vkontakte 969,730 68%
Facebook Color Changer 116,642 67%
Select and Speak – Text to Spe 198,077 67%
Netflix 1,530,123 66%
JSON Editor 163,476 66%
MozBar 297,483 66%
2048 286,049 66%
3D Solar System Simulator 133,846 66%
Music Player for Google Drive 289,343 65%
Add Email Signature – WiseStam 101,040 65%
Download FB Album mod 227,378 65%
SafeBrowse 101,228 65%
Read&Write for Google‚Ñ¢ 208,264 64%
AdBlock Pro 3,175,430 64%
Do Not Disturb! 120,261 63%
Text 224,927 63%
Messenger (Unofficial) 334,968 63%
Caret 147,613 63%
goo.gl URL Shortener 619,023 62%
Enhanced Steam 380,253 62%
Duolingo on the Web 1,819,678 62%
ColorZilla 800,229 61%
nCage 156,137 61%
1Password: Password Manager an 879,536 60%
WebFilter Pro – The best filte 196,897 60%
Search All 496,611 60%
LocalChromecast Player 128,178 60%
ixigo.com plugin 154,168 59%
ColorPick Eyedropper 308,171 59%
Google Input Tools 629,850 59%
Quick Javascript Switcher 120,542 59%
Zotero Connector 668,201 58%
Xdebug helper 126,723 57%
Fotor Photo Editor 403,360 57%
Vimium 197,892 57%
India Rail Info 277,774 57%
JetBrains IDE Support 267,486 56%
RingtoneFanatic 124,760 56%
Fruits Slice 254,848 56%
CouchPotato 102,621 55%
Pocket 1,208,587 55%
Ghostery 2,251,244 55%
¬øQuieres agregar mas calidad 204,900 54%
Image Downloader 321,794 54%
NEnhancer 131,617 54%
NicoNico Audio Extractor 103,608 54%
Tabs Outliner 110,676 54%
Unlimited Free VPN – Hola 7,230,822 53%
Blogger 341,628 53%
EditThisCookie 792,394 53%
Audio Converter 119,436 53%
My Study Life 190,377 53%
Boomerang for Gmail 1,021,290 52%
Allin1Convert 685,142 52%
Cube Slam 180,604 52%
Weebly – Website Builder 248,603 52%
Theme Creator 640,948 52%
The Camelizer 328,052 51%
Yandex homepage 824,799 50%
Video downloader 100,851 50%
TechSmith Snagit 327,443 50%
Avast SafePrice 10,000,000 50%
Postman – REST Client 1,023,764 50%
TimeMaps: World History Atlas 119,554 50%
Readium 510,423 49%
BringMeSports 346,691 49%
Kingdom Rush Frontiers 118,034 49%
Useful Periodic Table 146,177 49%
Google Translate 5,329,233 49%
Connected Mind 166,065 49%
Instant Translate 326,482 48%
Wolf and the Ice Planet 173,879 48%
Thesaurus.com – Synonyms and A 209,649 48%
NetBeans Connector 344,340 47%
GMX MailCheck 114,310 47%
HTTPS Everywhere 965,271 46%
Video Download Helper 166,011 46%
JSONView 918,756 45%
Looper for YouTube 236,046 45%
Add to Wunderlist 253,622 45%
Page Monitor 245,036 44%
Ancient History Encyclopedia 309,326 44%
FilmFanatic 1,625,883 44%
LiveReload 187,879 44%
PicMonkey Extension 166,640 43%
FLV Player 184,594 43%
Office Apps 125,170 42%
Dictionary by Dictionary.com 558,236 42%
Solitaire 493,813 42%
Session Buddy 421,634 42%
Linkclump 165,477 41%
TelevisionFanatic 2,607,989 41%
imo free video calls and text 353,511 41%
HowToSimplified 175,097 41%
BuiltWith Technology Profiler 136,785 40%
Window Resizer 489,489 40%
Buffer 406,498 40%
Check My Links 113,262 40%
Bitly | Unleash the power of t 409,756 39%
Sketchpad 327,450 39%
Trello 262,989 39%
Logitech Smooth Scrolling 1,348,859 39%
Lazarus: Form Recovery 138,646 39%
DailyBibleGuide 171,660 39%
IE Tab 3,111,077 38%
Audio Cutter 177,677 38%
AngularJS Batarang 291,131 38%
Przelewy24 118,113 38%
OneClick Cleaner for Chrome 170,531 38%
Google Analytics Debugger 273,688 38%
GamingWonderland 2,621,247 38%
Google Dictionary (by Google) 2,559,127 37%
Cookies 124,212 37%
Axure RP Extension for Chrome 317,733 37%
tinyFilter – Reliable Content 146,036 37%
LinguaLeo English Translator 230,744 37%
Google –≤ –∫–∞—á–µ—Å—Ç–≤–µ –ø– 1,093,613 36%
Retrogamer 396,381 36%
RadioRage 794,345 36%
Print Friendly & PDF 326,740 36%
Timer 376,934 36%
iGraal 115,382 36%
Scientific Calculator 326,277 36%
Gmail Offline 4,941,993 36%
Weather 104,193 36%
SocialLife for Google Chrome‚Ñ 605,624 36%
SEOquake 292,649 35%
Offline Solitaire 302,905 35%
Lucidchart Diagrams – Online 777,998 35%
Streak for Gmail 381,770 35%
CrazyForCrafts 195,755 35%
Beach in the Maldives 108,366 35%
Kindle Cloud Reader 2,482,829 35%
EXIF Viewer 135,681 34%
History Eraser 537,853 34%
ReadingFanatic 266,684 34%
GeoProxy 108,355 34%
rikaikun 157,061 34%
Click&Clean 1,418,411 34%
Daum Equation Editor 441,452 33%
Cloud Internet Explorer by Eri 180,750 32%
Hacker Vision 100,554 32%
InboxAce 495,085 32%
Slinky Elegant 349,248 31%
HomeworkSimplified 468,080 31%
ProxFlow 446,511 31%
Fusion Tables (experimental) 284,806 31%
My Scrap Nook 1,148,163 31%
Tanki Online 164,839 31%
better Browser – for Chrome 100,400 31%
Flashcontrol 587,157 31%
MyFunCards 808,298 30%
Secure Shell 607,751 30%
WiseStamp – Email Signatures f 197,779 29%
ScriptSafe 207,299 29%
VkOpt 566,535 29%
Missing Plug-in Fix 104,536 29%
Vector Paint 143,131 29%
Save as PDF 277,297 29%
IP Address and Domain Informat 119,152 28%
LastPass: Free Password Manage 3,583,680 28%
iMacros for Chrome 220,339 28%
Despicable Me Minions Partying 262,081 28%
Morpheon Dark 147,526 28%
Utility Chest 146,836 28%

Facebook and Twitter Onboarding Emails November 2015

As part of my work on Sidekick and HubSpot’s sales platform, I focus a lot on the new user experience of our products. As Brian Balfour likes to say “user onboarding is the one element of your application that all users will use”. Can you think of better metrics to invest than getting your users activated and set up for success?

As part of thinking through what will help explain the value of our products to users, I like to evaluate what other successful companies are doing on a regular basis. Recently, I took a look at the emails they send to users as part of the signup process as they move them towards an activation event. I thought it was interesting to see how the emails for Facebook and Twitter stacked up against one another. They have a ton of signups and a lot of opportunity to tune these emails to get the best results. What are they doing that might be applicable for your personas / use case?

First Email:

  • Facebook subject: “Just one more step to get started on Facebook”
  • Twitter subject: “Confirm your account, FirstName LastName”
  • Facebook goes with an aggressive headline with “Action Required”. Grabs people’s attention!  Twitter uses your name in the subject, I’m surprised that Facebook doesn’t do the same.
  • Both Twitter and Facebook want you to “complete” your account in the paragraph above, but both say “confirm” in the CTA. The two sentences in the Facebook feel so robotic.
  • Facebook looks to reinforce its value by describing why it’s useful: “helps you communicate and stay in touch with all of your friends. Once you join Facebook, you’ll be able to share photos, plan events, and more”. Twitter doesn’t do anything like this. I guess it’s hard to describe what twitter is to everyone in one sentence.

Second Email:

  • Facebook subject: “Welcome to Facebook”
  • Twitter subject: “Follow Vogue Magazine, Jimmy Kimmel and Rihanna on Twitter!”
  • Twitter is focused on getting you to follow users, rather than build out your profile. I’d guess that twitter is less about making it so your friends can find you, and more about finding content you’re interested in.
  • Facebook is obsessed about getting you to enter your profile information. They try to hook you with content first, but I assume that profile information is the key to showing you friend suggestions and other information you might like.

Third Email:

  • Facebook subject: “You have more friends on Facebook than you think”
  • Twitter subject: “Eric Shawn tweeted: “Should we accept more #Syrianrefugees? A look at one man’s journey @Foxnews, @CWS_global, @John_Kass, Watch:
  • Twitter is all about information and news (granted, I picked some accounts to follow in their onboarding process), while Facebook is pushing you to connect your inbox so they can prompt you to add your friends. This is one long email with a lot of tweets embedded in it.
  • It’s weird that Facebook shows so many different email clients, when I signed up with a gmail.com test address. Feels like they haven’t optimized this email, but what do I know?

Fourth Email:

  • Facebook subject: “Robinson Cano and Tom Brady are Trending on Facebook”
  • No twitter email (other than more content to view / follow). Interesting that they don’t prompt you to connect your address book, everybody else does this.
  • I’m surprised that the content of the email isn’t more engaging. I’m surprised they aren’t using images more prominently as twitter is, or showing information as it would appear in your news feed.

Here’s the side by side comparison for Twitter and Facebook’s emails. Did I miss something? Are you impressed with their emails, or underwhelmed?

 

FBvsTwitter

 

 

Most Popular Chrome Extensions November 2015

Here’s a list of the 500 most popular Chrome extensions. It’s interesting to see what the the most popular extensions are, and think about how they achieved that number of installs. See a google spreadsheet of the list here.

Name Installs Reviews
Avast SafePrice 10,000,000 339
iLivid 10,000,000 2,013
Avast Online Security 10,000,000 12,156
Avira Browser Safety 10,000,000 1,117
Ask App for iLivid 10,000,000 598
AdBlock 10,000,000 163,269
Adblock Plus 10,000,000 91,224
Adobe Acrobat 10,000,000 660
Pin It Button 9,365,108 2,874
Angry Birds 8,997,371 69,434
Unlimited Free VPN – Hola 7,187,101 79,262
Google Hangouts 6,636,752 22,594
FromDocToPDF 5,870,614 135
Google Translate 5,755,883 16,908
Quick start 5,403,930 5,651
Tampermonkey 5,379,978 18,446
Google Classroom 5,300,009 555
AVG Web TuneUp 5,207,089 384
Google Hangouts 5,202,309 10,530
Gmail Offline 5,122,791 12,164
Norton Safe Search as default for Chrome 4,449,222 296
Evernote Web Clipper 4,365,472 116,624
Google Mail Checker 4,315,534 23,178
WeVideo – Video Editor and Maker 4,041,312 9,534
Search App By Ask v2 4,011,077 48
Share to Classroom 3,934,786 55
GeoGebra 3,745,926 1,423
ZenMate Security, Privacy & Unblock VPN 3,727,520 16,150
LastPass: Free Password Manager 3,651,413 15,319
Evernote Web 3,612,728 10,020
Google Play 3,543,195 12,981
Visual Bookmarks 3,533,349 7,158
Unblock Youku 3,402,005 20,548
TypingClub 3,333,055 3,276
Entanglement Web App 3,264,267 3,917
Dropbox for Gmail 3,255,699 318
IE Tab 3,226,476 11,991
AdBlock Pro 3,196,700 10,092
Pixlr Editor 3,171,692 5,294
Poppit! 3,092,874 1,937
Khan Academy 3,063,491 347
Dropbox 3,001,766 7,153
Google Dictionary (by Google) 2,911,291 10,380
Free Games Zone 2,876,328 173
FromDocToPDF 2,803,516 1,154
–ü–æ–∏—Å–∫ –Ø–Ω–¥–µ–∫—Å–∞ 2,776,532 5
Norton Home Page for Chrome 2,747,029 73
Facebook 2,699,650 16,407
Video Downloader [FVD] 2,688,254 23,510
iCloud Bookmarks 2,674,276 1,919
My Chrome Theme 2,660,026 19,633
Kindle Cloud Reader 2,648,379 2,578
GamingWonderland 2,621,247 128
TelevisionFanatic 2,607,989 306
Video Downloader professional 2,542,992 68,870
Save to Pocket 2,514,302 4,874
Search App by Ask 2,445,484 20
Picasa 2,389,162 7,052
Desmos Graphing Calculator 2,385,711 1,244
MapsGalaxy 2,362,160 668
uBlock Origin 2,334,562 4,569
Google Drawings 2,275,181 1,802
Music Box 2,267,607 131
Ghostery 2,259,243 8,322
Zwinky 2,246,337 434
Legacy Browser Support 2,243,585 115
Reddit Enhancement Suite 2,224,313 2,741
Awesome Screenshot: Screen capture, Annotate 2,179,980 50,539
Bookmark Manager 2,169,924 1,525
Grammarly Spell Checker & Grammar Checker 2,139,396 4,390
Save to Google Drive 2,094,996 1,988
LanSchool Web Helper 2,068,274 701
Office Editing for Docs, Sheets & Slides 2,035,216 2,457
Pandora 2,027,929 7,711
Lightning Newtab 2,026,083 3,737
Webcam Toy 2,021,297 13,243
Duolingo on the Web 2,000,753 4,360
MapsGalaxy 1,997,497 79
Google Forms 1,924,512 4,748
Domain Error Assistant 1,919,760 128
Spotify – Music for every moment 1,868,795 4,941
Bleaner 1,813,391 47
Audiotool 1,775,681 3,121
Lucidchart for Education 1,754,596 197
Search People 1,745,520 104
TelevisionFanatic 1,743,124 122
Search Extension by Ask v3 1,727,986 15
Shopping App by Ask 1,723,910 5
Vosteran New Tab 1,723,882 4,621
Dell Activity Light 1,722,507 38
Astromenda New Tab 1,712,876 14,462
GBBD Banco do Brasil 1,673,959 2,909
Adblock Super 1,673,412 4,995
TV 1,670,008 5,207
Google Calendar (by Google) 1,642,187 1,888
FilmFanatic 1,625,883 149
VideoDownloadConverter 1,613,014 77
3DTin 1,592,481 1,171
MindMeister 1,591,797 770
Netflix 1,589,796 4,715
Google Chrome to Phone Extension 1,588,180 6,598
TweetDeck by Twitter 1,582,776 9,574
Quick Sidebar 1,559,714 30
Turn Off the Lights 1,542,394 23,348
Little Alchemy 1,535,875 9,664
Instagram for Chrome 1,525,662 13,243
GamingWonderland 1,521,776 113
Hapara Interact Extension 1,515,477 110
Stylish 1,513,818 8,977
Magic Actions for YouTube‚Ñ¢ 1,491,872 57,392
Outlook.com 1,487,640 5,761
Quick Note 1,487,484 7,278
Photo Zoom for Facebook 1,480,263 65,301
Word Online 1,475,175 2,289
Bejeweled 1,465,911 6,341
Click&Clean 1,463,263 37,854
–ü–æ–∏—Å–∫ Mail.Ru 1,461,178 72
Clearly 1,460,643 3,529
Pushbullet 1,456,312 3,499
Adblock for Youtube‚Ñ¢ 1,455,924 8,647
Sumo Paint 1,444,761 1,382
Search Extension by Ask v2 1,431,110 12
Plants vs Zombies 1,424,388 9,605
BIODIGITAL HUMAN 1,407,756 4,328
Click&Clean App 1,405,499 13,814
feedly 1,403,984 68,783
Pocket 1,399,662 3,925
Ask App for Music Box 1,394,369 27
CK-12 1,393,674 48
Motitags 1,388,577 131
Logitech Smooth Scrolling 1,352,685 1,048
Autodesk Homestyler 1,347,072 5,229
360 Internet Protection 1,335,844 1,544
–î–æ–º–∞—à–Ω—è—è —Å—Ç—Ä–∞–Ω–∏—Ü–∞ Mail.Ru 1,333,393 33
Adguard AdBlocker 1,333,040 13,918
Add to Amazon Wish List 1,329,417 662
Iminent 1,328,319 224
TechSmith Snagit (Extension) 1,321,447 1,423
ShopAtHome.com 1,315,389 94
WOT: Web of Trust, Website Reputation Ratings 1,312,834 5,077
Ask App for FreeGamesZone v2 1,309,309 22
Motitags 1,307,521 127
Need for Speed World 1,295,903 7,608
Iminent Lite 1,291,101 11
eBay Shopping Assistant 1,283,002 27
Web Protector – Reliable Phishing Protection 1,276,630 86
EasyBib 1,253,471 106
Cut the Rope 1,244,198 12,298
Stupeflix Video Maker 1,233,688 1,850
Postman 1,231,342 3,750
The Weather Channel for Chrome 1,228,363 2,609
Webpage Screenshot 1,224,811 39,289
네이버 Software 다운로더 1,223,679 327
Hover Zoom 1,218,187 6,433
Yahoo Mail Notification Extension 1,210,482 1,165
Browsec 1,210,005 7,383
OneDrive 1,175,577 2,672
Quizlet 1,155,437 404
Linkey 1,154,151 44
My Scrap Nook 1,148,163 207
Screencastify (Screen Video Recorder) 1,145,072 2,365
Loupe Collage 1,144,930 1,164
DOGOnews 1,142,002 25
–í–∏–∑—É–∞–ª—å–Ω—ã–µ –ó–∞–∫–ª–∞–¥–∫–∏ Mail.Ru 1,141,759 10
Momentum 1,132,807 5,206
Amazon Assistant for Chrome 1,123,419 588
AgarioMods Evergreen Script 1,109,566 6,134
OnlineMapFinder 1,100,472 45
Yandex Search 1,096,442 90
Google –≤ –∫–∞—á–µ—Å—Ç–≤–µ –ø–æ–∏—Å–∫–∞ –ø–æ —É–º–æ–ª—á–∞–Ω–∏—é 1,093,613 52
Web Developer 1,087,412 2,003
Search by Image (by Google) 1,086,884 3,129
SpeakIt! 1,082,963 3,159
MEGA 1,046,561 3,451
Boomerang for Gmail 1,044,416 960
VocabularySpellingCity 1,042,186 47
Widthie 1,034,241 67
支付宝安全插件 1,033,120 103
PicMonkey 1,025,642 6,249
Postman – REST Client 1,023,764 2,967
Cut the Rope 1,016,973 4,398
User-Agent Switcher for Chrome 1,009,043 1,142
Google News 1,007,073 1,700
Extensia Abonament RSS (de la Google) 1,005,455 3,149
VideoDownloadConverter 1,004,764 46
Glogster 1,004,055 45
Send from Gmail (by Google) 999,712 3,699
Google Voice (by Google) 981,591 5,244
Docs PDF/PowerPoint Viewer (by Google) 978,496 2,587
Search Extension by Ask 977,639 4
HTTPS Everywhere 976,236 1,948
FilmFanatic 974,458 64
MySearchDial 972,481 188
Secure Url 971,044 0
MusicSig vkontakte 966,163 8,507
Iminent Toolbar Lite 965,893 2
Full Screen Weather 961,072 3,178
Night Time In New York City 960,057 14,688
MyWebFace 958,292 442
Advanced REST client 946,682 9,318
Video AdBlock for Chrome 945,187 80
JSONView 920,560 1,684
Isoball 3 908,256 2,139
Cuevana Stream 907,543 3,246
Prezi 903,419 713
Lightspeed User Agent 902,869 15
Proxy SwitchySharp 890,521 5,041
1Password: Password Manager and Secure Wallet 883,905 403
Hola Better Internet Engine 878,734 2,174
Planetarium 875,304 2,628
Lucidchart Diagrams – Online 875,248 4,320
Movies App 871,952 17
LINE 871,113 1,903
Music Box v2 867,220 117
OneTab 864,949 4,456
Zwinky 861,814 174
Chrome Apps & Extensions Developer Tool 840,356 1,062
Disconnect 835,079 2,452
Yandex homepage 824,799 16
TotalRecipeSearch 817,031 39
The Great Suspender 815,975 1,619
Canvas Rider 810,911 3,657
MyFunCards 808,298 46
ColorZilla 804,214 906
Excel Online 802,982 644
Psykopaint 800,558 3,946
Search App by Ask 800,111 3
EditThisCookie 798,479 2,770
GetThemAll Video Downloader 797,973 2,780
PowerPoint Online 797,736 933
RadioRage 794,345 1,142
Free Smileys & Emoticons 788,363 877
Videostream for Google Chromecast‚Ñ¢ 788,320 4,144
SafePCRepair 787,485 61
Newsela 785,768 50
Box 783,300 2,351
Facebook for Chrome 779,419 4,151
My Scrap Nook 778,140 65
ScanQR 774,875 103
BetterTTV 774,189 4,308
Block site 770,201 7,836
Readability 770,086 750
SoundCloud 767,020 2,342
Crackle 765,059 1,793
Gismeteo 761,759 2,942
goo.gl URL Shortener 751,267 2,294
The QR Code Generator 743,591 1,507
Edmodo 742,908 361
Full Page Screen Capture 730,615 1,654
Google Quick Scroll 720,319 2,662
Google Analytics Opt-out Add-on (by Google) 713,715 753
AutoCAD 360 712,679 2,594
MyWebFace 706,414 281
Diigo Web 705,654 393
McAfee SiteAdvisor Enterprise 703,706 170
Replace Favicon 703,551 36
LearnBoost 703,034 52
Rainbow Scrollbar 696,548 38
Zotero Connector 693,158 1,087
WeatherBug 692,310 2,116
Floor plans and interior design 691,937 6,707
dregol New Tab 690,936 12
Haiku Learning – Solo Teacher Account 690,930 26
Instagram 686,445 1,853
Allin1Convert 685,142 240
Google Input Tools 684,832 2,155
Poper Blocker 675,443 5,600
HeroicPlay 674,565 35
Inbox by Gmail 674,130 1,937
Theme Creator 671,422 3,823
Cargo Bridge 664,083 3,192
Checker Plus for Gmail‚Ñ¢ 663,594 5,925
Earth 662,504 12,471
MusixLib Search 662,432 34
MySmartPrice 653,898 708
EagleGet Free Downloader 651,483 1,568
Speed Dial [FVD] – New Tab Page, 3D, Sync… 645,715 62,985
Steam inventory helper 643,721 1,963
Sidekick by HubSpot 642,367 8,740
Speed Dial 2 640,463 5,472
New Tab Redirect 636,794 2,132
MyTransitGuide 635,834 27
Pixlr-o-matic 635,787 3,810
MeeGenius! Children’s Books 634,122 419
InternetSpeedTracker 632,953 70
StayFocusd 628,939 4,083
Capture Webpage Screenshot Entirely. FireShot 628,454 11,985
ScootPad 628,085 48
SBRO Safe Browsing 626,620 1,544
Speed Dial 624,789 6,730
HowToSimplified 624,553 20
Secure Shell 623,794 2,577
StudyBlue, Inc. 623,318 93
FlashBlock 623,180 2,486
Gliffy Diagrams 620,858 14,750
Imagine Learning 613,658 12
New Easy Tab 613,512 951
Webfetti 611,872 133
RadioRage 606,127 58
SocialLife for Google Chrome‚Ñ¢ 605,624 8
AddThis – Share & Bookmark (new) 603,318 3,506
Awesome Screenshot: Screen capture, Annotate 602,958 2,922
Anti-Porn Pro – The best Anti-Porn addon! 601,913 1,205
Flashcontrol 595,418 2,888
PageSpeed Insights (by Google) 591,876 552
Socrative Student 589,670 53
Search By MovixHub 584,003 17
PDF Viewer 582,400 633
WeatherBug (Legacy App) 579,688 3,475
Digital Clock 579,684 2,835
Sniper Team 579,315 1,633
Wunderlist – To-do and Task list 578,111 28,952
RSS Feed Reader 577,447 5,571
agar.io server browser 576,946 7,962
MusixLib 574,709 32
SafePCRepair 574,627 43
Deezer 573,125 2,353
Marc Ecko 572,434 14,784
PowToon Presentations Edu 569,035 193
Visual Bookmarks 566,689 162
PDF Mergy 566,195 3,033
VkOpt 564,310 6,225
Flow Colors 563,436 1,781
Floorplanner 559,885 1,656
Advanced SystemCare Surfing Protection 559,736 244
BeFunky Photo Editor 558,253 3,772
Dictionary by Dictionary.com 558,236 1,049
Page Analytics (by Google) 557,507 412
Until AM for Chrome 556,825 4,282
Yandex Search 553,809 117
Thunder Download Extension for Chrome 549,088 522
Search By Zooms 548,784 42
History Eraser 547,637 8,719
Typing Test – KeyHero 547,520 1,903
Diigo Web Collector – Capture and Annotate 544,516 5,989
Ask App for InMind 540,837 142
Readium 537,095 1,336
Calculator 536,226 552
friGate CDN – access to sites 533,362 2,839
Daum Equation Editor 531,846 1,048
Flash Video Downloader 528,880 898
Groovorio New Tab 528,230 4,294
MightyText – SMS from PC & Text from Computer 528,161 6,113
EasyPDFCombine 524,525 34
Google Finance 524,278 747
PanicButton 518,139 2,750
Cath Kidston 517,892 8,001
GBBD Banco do Brasil 517,803 1,596
HeroicPlay 516,236 17
Facebook Secret Emoticons 515,668 5,311
Xmarks Bookmark Sync 512,166 5,918
Pearson OpenClass 510,939 20
Solitaire 508,611 3,698
Solitaire 508,531 1,364
Pixlr Express 506,420 3,183
Avira SafeSearch Plus 503,539 28
Command & Conquer Tiberium Alliances 502,725 4,130
Google Scholar Button 501,465 301
TypingWeb Typing Tutor 500,739 533
LoungeDestroyer 500,425 1,294
Into The Mist 499,447 7,739
Hootsuite Hootlet 499,335 995
Undeaddies 498,590 41
Search All 496,611 5,913
Screen Capture (by Google) 496,556 11,260
InboxAce 495,085 344
Window Resizer 492,489 1,800
The Fancy Pants Adventure: World 2 490,726 5,356
AdBlock Plus for Chrome 487,198 745
HelloFax: 50 Free Fax Pages 486,292 1,513
Weather Underground 484,498 1,972
Numerics Calculator & Converter 483,812 1,949
Free Rider HD 483,807 1,405
Fast Video Downloader 483,795 2,041
Chrome to Mobile 482,588 2,283
Pixlr Touch Up 481,901 1,898
Search 481,418 38
American Racing 480,795 2,925
WhatFont 478,774 822
SearchLock 477,614 1,271
Undeaddies 477,172 92
MyFunCards 473,905 21
eRail.in 472,716 1,745
Facebook Invite All 471,202 34,838
UK Sports Tracker 468,421 2
HomeworkSimplified 468,080 123
PricePeep 467,879 4
Advanced Font Settings 467,784 427
3D Solar System Web 466,280 1,296
WGT Golf Challenge 464,788 1,684
Nearpod 461,948 23
Search By MusixHub 461,831 63
XKit 461,385 2,643
View Credits 461,367 27
DocHub – View, Edit, Sign PDFs 461,179 3,926
binkiland New Tab 456,296 12
Any.do Extension 456,044 2,810
Google Tasks (by Google) 454,335 1,884
Build with Chrome 453,929 1,177
Honey 452,899 2,379
Easy Auto Refresh 449,684 813
Lone Tree 448,589 4,906
High Contrast 447,863 2,281
VoiceNote II – Speech to text 445,099 1,851
Calculator 445,085 1,111
Google Cast (Beta) 443,828 713
ProxFlow 441,903 492
Voice Recognition 441,702 751
Scientific Calculator 440,466 628
Downloads 437,831 2,713
Plex 437,486 1,088
Auto HD For YouTube‚Ñ¢ 437,407 4,454
A Journey through Middle-earth 436,963 2,005
TV 436,720 1,048
Classic Games 434,465 805
GoAnimate for Schools 432,579 81
IP Address 429,784 2,674
Polarr Photo Editor 3 427,378 1,647
BuzzMath 426,780 94
Alexa Traffic Rank 426,742 1,918
Hootsuite 425,729 1,470
Motorola Connect 425,700 2,459
RoboForm Password Manager 424,972 160
Video Recorder for WeVideo 424,790 15
Weather 424,739 2,294
InboxAce 422,278 19
Session Buddy 421,958 15,067
Tag Assistant (by Google) 421,833 330
Rapportive 421,543 1,470
CouponXplorer 421,151 41
Watch Online 420,313 20
TinEye Reverse Image Search 416,541 1,056
Discovery Education 416,529 17
James White 415,801 7,181
MagicScroll eBook Reader 415,556 1,028
Buffer 414,606 2,215
IBA Opt-out (by Google) 414,076 786
My Browser Page 413,995 2,129
Timer 413,283 1,057
AudioSauna 413,175 1,601
Fotor Photo Editor 409,268 1,896
WGT Golf Game 409,186 1,184
Brushed 409,117 5,983
Musix 407,950 33
Until AM Web App 406,934 2,254
Securly for Chromebooks 403,108 69
Blur 402,036 4,048
Splendid 401,094 4,354
PremierDownloadManager 400,462 13
Orbitum Speed Dial 400,431 12
Kami (formerly Notable PDF) 400,311 2,543
Download Master 396,910 1,564
Retrogamer 396,381 42
EasyBib Tools 395,389 57
VNC® Viewer for Google Chrome™ 394,036 1,495
iPiccy Photo Editor 393,986 3,738
Sketchpad 3.5 393,443 532
Cats and Catapults 392,193 39
Radio 392,008 3,054
BeFrugal.com Add-On 391,849 22
Classic 390,036 3,692
Sketchpad 389,704 1,243
Chrome Connectivity Diagnostics 389,389 454
NYTimes 389,155 1,533
Ebates Cash Back 387,914 2,437
Gantter for Google Drive 387,467 1,089
Data Saver (Beta) 386,172 1,314
DealHut 385,727 5
Booking.com for Chrome‚Ñ¢ 385,315 401
StumbleUpon 385,197 1,837
Rocket New Tab 384,132 1,202
Elite Unzip 383,364 21
Drive Template Gallery 382,449 176
Streak for Gmail 382,423 4,412
Color Changer for Facebook 382,334 2,768
Proxy SwitchyOmega 381,869 1,304
Bang5Tao – Shopping assistant 380,935 18
–í–∏–∑—É–∞–ª—å–Ω—ã–µ –ó–∞–∫–ª–∞–¥–∫–∏ Mail.Ru 380,401 21
Lightning speedDial 378,891 786
Avira SafeSearch 378,537 42
TotalRecipeSearch 378,130 15
SnapMyScreen 377,216 17
Okta Secure Web Authentication Plug-in 375,998 53
eShield 374,058 20
We Heart It 372,586 3,272
Google +1 Button 372,182 2,004
Joygame Homepage 371,018 13
Torrent Search 370,158 980
Earth View from Google Earth 369,835 1,945
Page Ruler 369,336 894
OneNote Online 369,288 360
Lucidchart Diagrams – Desktop 368,731 2,192
Online Calculator 368,660 1
Weather (extension) 367,321 1,821
Crash Bandicoot Online HD 366,519 1,358
Enhanced Steam 366,286 1,691
Emoji Input by EmojiStuff.com 364,077 5,311
Lightshot (screenshot tool) 361,448 3,576
Porsche 360,859 6,142
Password Alert 360,585 336

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